Being the trend-hungry editors we are, we're always on the hunt for the latest under-the-radar brands that you might not yet know of but definitely should. Considering that summer officially starts tomorrow and the temperatures reflect it—yep, swimsuit season is officially here and we're just as excited as you—we thought we'd narrow our fashion focus on, you guessed it, swimwear.
You're probably familiar with the L.A.-based brands churning out one Instagrammable swimsuit after another, but we thought we'd travel a good 2500 miles across the Pacific to the Big Island (aka Hawaii), where beach weather is, well, a year-round thing. That means Hawaiian locals are true experts in all things swimwear, right? Right, because one- and two-pieces are a major part of their uniform.
That's why we asked a handful of Hawaiian girls about the Hawaiian swimwear brands they shop on repeat. Let's just say they certainly delivered some top-notch labels that you'll wish you knew of sooner (but luckily can put on your must-shop list now). See and shop the eight best Hawaiian swimwear brands, according to the Big Island's most fashionable, ahead.
Designer Chelsea Genova set out to create an affordable swimwear line that's affordable without sacrificing style, quality, or fit.
Lōli'i Swimwear offers handmade suits designed for women of all shapes and sizes. Per the brand website, "We create swimwear that aims to promote self-love, self-confidence, and female empowerment."
Sweet Paradise Club sells feminine yet practical pieces in seamless cuts and ever-changing prints. You'll definitely want to commit this brand to memory.
Pikai Swim's suits are handmade and designed with UV-protected antibacterial fabric—an important design element you probably never thought about when swimsuit shopping.
This post was originally published at an earlier date and has been recently updated.
Labels: IFTTT, Who What Wear